Business Cards Make a Statement
Saturday, February 5th, 2011The old fashioned calling card was originally used to announce the arrival of guests making a social call, including those who had called while the host was away from home. These cards later evolved to include contact information for those who met in a business environment. Today, business cards are used for identification, marketing, and as a way to keep track of contacts.
A good business card is going to manage to meet all three criteria while standing out from the many other cards a recipient collects over time. Cards should be designed to provide the necessary information. Who the company or employee is and what goods or services they provide is essential business card content. Cards should also indicate where the company is based and the best ways to contact them or the specific, titled employee. This usually means at least a phone number if not an email address, website URL, or even social media profiles.
If standing out weren’t a consideration in business cards, everyone would have plain white cards with plain black lettering. Instead, cards come in all colors, textures, and even slightly odd shapes. There are plastic business cards as well as different thicknesses of cardstock. Logos, taglines, and other features are used to make it easier to associate a company or individual with a given card. The goal is to create a clear statement that is memorable and, thus, easily retrievable when needed.
